COBY Electronics Celebrates 20 Years as CE Lifestyle LeaderPRESS RELEASE | 2011-07-21 | Coby Electronics Corp.
Lake Success, NY, July 21, 2011 - Coby Electronics Corporation is celebrating its 20th anniversary this year - and the fast-growing company is marking the occasion with a special commemorative logo and tagline to underscore its longstanding commitment to producing innovative and affordable products designed to complement every lifestyle. To further honor its important milestone, Coby has recently expanded into new emerging categories and enhanced its extensive product lineup.
"Coby's impressive achievements over the past two decades are part of a larger corporate initiative that has positively impacted many aspects of the company's operation," said Michael Paladino, Senior Marketing Manager, Coby Electronics. "From the recent introduction of our new 10" COBY KYROS™ Internet tablet with capacitive touch and the expansion of our top-selling TVs and COBY SNAPP™ range of digital camcorders to our exceptional executive team, we are working to cement Coby's long-term strategic vision and ensure continued broad-based growth well into the foreseeable future."
Specially designed to mark its 20th anniversary milestone, Coby has introduced a new logo that features the tagline "Celebrating 20 years of Excellence." The anniversary logo and tagline are front-and-center across all Coby marketing and advertising materials and will be placed on select product packaging throughout the year and into 2012 to showcase the company's tenure as a premier industry supplier that consistently delivers "Innovations for Every Lifestyle."
In addition to its recent move to new, more spacious corporate headquarters in Lake Success, NY, this year saw the restructuring of Coby's senior management team that moved Founder Young Dong Lee into the CEO's seat and SVP Sam Oh to COO. Seasoned industry executives, Michael Troetti recently joined the company as President and Jodi Sally was appointed VP Marketing.
Coby is expanding into new product categories this year with the introduction of Android™-powered Internet tablet computers under its COBY KYROS brand name. All KYROS models offer an affordable option of literally placing the worlds at one's fingertips. The company has been growing its commitment in the flat panel TV category to include large-screen LCD, LED, Connected and 3D models up to 55" and has introduced its first 3D Soundbar, which features groundbreaking Wave Field Synthesis, an audio spatializer technology that redefines the limits set by conventional surround sound techniques. Coby has staked its claim in the mini digital camcorder market with its best-selling range of COBY SNAPP brand pocket-sized units that shoot high-quality digital video from any angle, or capture dazzling still shots with the built-in camera.
In its anniversary year, Coby has already achieved impressive unit sales volume as tracked by the NPD Group's Retail POS Tracker. Coby TVs consistently ranked among the top 10 in unit volume share for the first five months of 2011; the company's MP3 players frequently ranked in the top 5 during the same time period.