PRESS RELEASE | 2007-01-08 | Coby Electronics Corp.

Coby Electronics, the leader in portable consumer electronics products designed to fit every lifestyle, and eMusic®, the world's leading retailer of independent music, today announced a strategic alliance to deliver Coby MP3 players bundled with an eMusic trial offer of 50 free downloads to Coby customers. The announcement was made at the Consumer Electronics Show at the Coby booth, #14444, in the Central Hall of the Las Vegas Convention Center.

As part of the newly-formed partnership, select Coby MP3 players will feature bundled eMusic trial offers that allow consumers to quickly and easily download digital music content from the eMusic catalogue directly onto computer desktops and Coby MP3 players. This seamless and simple-to-use service allows consumers to effortlessly enjoy the optimum portable entertainment experience.

Coby's objective is to bridge the gap between our MP3 players and easy-to-use digital music content, providing consumers with compelling digital entertainment whenever and wherever they desire, said Joe Giametta, Vice President of Sales for Coby Electronics. We are excited to partner with eMusic to offer Coby customers this great, value-added digital music service. eMusic's universally compatible MP3 tracks, low download price and award-winning editorial content combined with their vast catalogue puts the company in perfect alignment with Coby's mission to provide quality and innovation to fit the lifestyles of today's consumer.

About Coby Electronics

Coby is a manufacturer of quality consumer electronics products, headquartered in the New York City. Since its inception in 1990, Coby has risen through the ranks of the consumer electronics industry. Today, Coby is redefining the way consumer electronics products are created, enhancing its ability to lead the industry through a challenging economy. With the understanding of its customers' needs and desires, Coby has developed a strategy of maintaining the lowest cost structure in the industry without compromising the quality of its products. Within the past decade, Coby's team of inventors, engineers, and designers have earned a number of U.S. patents and design awards, with several additional patents pending. Based on the company's portfolio of intellectual properties, Coby has created generations of products that are consistent market share leaders. Visit www.cobyusa.com for more information.

About eMusic

eMusic (http://www.emusic.com) is the world's leading digital retailer of independent music, second only to iTunes in number of downloads sold. The eMusic Web site offers a global catalogue of more than 2 million tracks from established and emerging artists in every genre from the world's leading independent labels. Created by music experts for music fans, it features award-winning editorial content, a vibrant online community and unrivaled music discovery tools. A subscriptionbased service that offers 25 free downloads at sign-up, eMusic gives consumers an inexpensive, low-risk way to explore great new music they wouldn't find otherwise, and unlike other download services, its universally compatible MP3 files play on any device including the iPod®. Based in New York with an office in London, eMusic.com Inc. is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.